Last Updated: May 1, 2025
Welcome to Poynt. We're committed to building a reformed attention economy by creating value for both brands and users. This Privacy Policy explains how we collect, use, disclose, and safeguard information for both our users (viewers who engage with content and earn Poynts) and our business partners (advertisers who create campaigns on our platform).
By accessing or using our Service, whether as a user earning Poynts or as a business running advertising campaigns, you agree to this Privacy Policy. If you do not agree with these terms, please do not access or use our Service.
We may collect personal information that you voluntarily provide when you register, complete your profile, participate in campaigns, contact support, or subscribe to our newsletters. This includes: full name, email address, phone number, date of birth, profile pictures, demographic information, and personal preferences.
We also automatically collect device information, IP address, browser type, time spent on campaigns, interaction metrics, Poynts earned and redeemed, geolocation data (with permission), and usage patterns.
For businesses using our platform, we collect company information, contact details, billing information, campaign details, creative assets, targeting preferences, performance metrics, account activity, and communication preferences. We also collect business payment information to facilitate transactions, though we don't store complete credit card information on our servers.
We use user information to create accounts, match with relevant campaigns, track and reward participation, improve our Service, communicate updates, detect fraud, and comply with legal obligations. We may also use anonymized data to enhance our matching algorithms and platform performance.
We use business information to create and manage advertiser accounts, process payments, deliver campaigns to relevant users, provide performance analytics, optimize campaign effectiveness, offer support services, communicate about platform updates, and comply with legal obligations.
We share aggregated, anonymized engagement data with our business partners to demonstrate campaign performance and ROI. Individual users are never personally identified to advertisers. We may also share information with service providers who help operate our platform.
We do not share our business partners' proprietary campaign strategies or creative content with competitors. We may share anonymized, aggregated campaign performance benchmarks across the platform to improve overall service quality.
We may disclose information if required by law or in response to valid requests by public authorities.
If we are involved in a merger, acquisition, or sale of assets, your information may be transferred. We will notify all parties of any change in ownership.
We implement appropriate technical and organizational measures to protect all personal and business information. These include encryption, access controls, regular security assessments, and employee training. However, no method of transmission over the internet or electronic storage is 100% secure.
Both users and business partners have rights regarding their information, including: access to data we've collected, correction of inaccurate data, deletion of data (where legally permissible), restriction of processing, data portability, objection to processing, and withdrawal of consent.
To exercise these rights, contact us at poynt@poyntad.com.
We use cookies and similar tracking technologies to enhance user experience, analyze platform usage, and measure campaign performance. Users and business partners can manage cookie preferences through browser settings, though this may limit functionality.
We retain user and business partner information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Account information is retained until accounts are deleted, while anonymized analytics data may be kept indefinitely for platform improvement.
Our Service is not directed to individuals under 16. We do not knowingly collect personal information from children under 16. Business partners must certify that their campaigns comply with all applicable children's privacy regulations.
Information may be transferred to and processed in countries with different data protection laws. We implement appropriate safeguards for international transfers in accordance with applicable law.
We may update our Privacy Policy periodically to reflect changes in our practices or legal requirements. We will notify all users and business partners of significant changes via email and/or platform notifications.
If you have questions about this Privacy Policy or our data practices, please contact our Privacy Team:
Poynt, Inc.
poynt@poyntad.com